The best Etsy SEO tools in 2026 (free and paid)
Updated 2026-10-16 · Some links are affiliate links; we may earn a commission at no cost to you. Prices change often, so check the vendor's site.
Etsy search decides whether most listings are ever seen. An SEO tool will not write a bestseller for you, but it can tell you which phrases buyers type, how crowded they are, and where your titles and tags fall short. Here is how the main options compare, with prices taken from vendor pricing pages where we have checked them.
One thing to know first: all search volumes are estimates
Etsy does not publish keyword search volumes. Every third-party tool estimates them from its own data, so numbers will differ between tools. Use them to compare keywords against each other, not as exact counts. The one source of real data is your own Etsy Shop Manager Stats, which shows the actual search terms that brought visitors to your shop, free.
eRank: best free starting point
eRank is one of the longest-running Etsy-specific toolkits: keyword research, listing audits, competitor tracking and trend reports. Pricing: Free plan; paid from $5.99/mo (or $65.99/yr) — checked Oct 2026. Its free plan is generous enough that many sellers use it for months before paying. The interface is dense, but the listing audit is a fast way to find missing tags and weak titles. See our eRank review.
Alura: best all-in-one with a modern interface
Alura combines keyword research, product research, a listing optimizer with a score, and a Chrome extension. Pricing: Free plan; Basic from $7.99/mo — checked Oct 2026. Higher tiers add email marketing to past buyers. Alura review · eRank vs Alura.
EverBee: best for validating product ideas
EverBee is best known for a Chrome extension that shows estimated monthly sales and revenue on Etsy listings, which makes it quick to check whether a niche has buyers. Pricing: Free plan; Growth from $24.99/mo billed annually ($299/yr) — checked Oct 2026. The free tier only allows a few searches, and the revenue numbers are estimates. EverBee review · EverBee vs Alura.
Marmalead, Sale Samurai, Koalanda and InsightFactory
- Marmalead scores keywords on engagement, competition and seasonality. It has no free plan. eRank vs Marmalead.
- Sale Samurai covers both Etsy and Amazon keywords and supports bulk keyword lists.
- Koalanda is a simple, lightweight tool for keyword and shop analysis, with a free plan.
- InsightFactory has free tools, including a tag builder, that work well alongside another tool.
We haven't confirmed current prices for these four on the vendors' sites yet. Check each tool's page for the latest figures we have.
How to choose
- Just starting, $0 budget: eRank's free plan plus Etsy Stats.
- Testing product ideas: EverBee's free searches, then decide if the paid plan is worth it.
- Want one tool for research and optimizing listings: Alura.
- Selling on Etsy and Amazon: Sale Samurai.
Most of these have free plans or trials, so try two side by side on the same keyword before you pay. Browse every option in our SEO & research category.